When EPMD rapped the words "please listen to my demo" back in 1989, it was a whole different ball game. Back then, getting your unsigned music into the right hands was no easy task. These days, however, the internet has become the surefire way to get the attention of the bigwigs. Only now, the industry seems more concerned with how many hits your youtube video gets. But what if you just have good music and there's no 2-year old smoking a cigarette in your video? Or better yet, what if you produce your own music and have what Chris Lighty describes as "left of center." Chances are you may not get as much attention online as a 7-year old who takes his grandmother's car for a joyride.