Everyone’s complaining that we’re not selling records in hip-hop like we used to. Blame the internet, blame the game, blame whatever, but what about the fact that most of the music is coming from what I like to refer to as “old ass rappers.” Don’t get me wrong, i’m up there myself, but then again, I’m not rappin’. Is it really a young man’s game? Now, I guess if Lil’ Wayne comes out and does well for hip-hop, it might prove my point, since he isn’t as old as others (though some have claimed he’s older than he lets on). But what is to be said about the fact that sales for certain artists have been declining since they hit the 30 mark.
Check out the feature we did on this on BET.com, more politically-correct in its title “Mid Rap Crisis.” Shout out to Carl for pulling it together. Take a look at the album sales we’ve listed for LL, Fat Joe, Ice Cube, Jay-Z, Busta, Eminem and more–all over 35 and declining in sales since. It seems that 30 is not the new 20 after all, when it comes to sales at least.